Order Description
Using the online resources and write a summary of online gaming consumer behavior literature.
You need to include:
1. the definition of games
2. the definition of computer games
3. the research and definition of online games
4. summary of literature of consumer behavior
5. models of consumer behavior (Nicosia Model, Kotler Model, Engel, Kollat and Blackwell Model and Howard and Sheth Model)
6. Influencing factors of consumer willingness of online games purchasing
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