write a report (evaluate the decision) about the case (Dr pepper snapple group. inc. Energy Beverages) Fellow the decision-making process Define and clarify the issue – does it warrant action? If so, now? Is the matter urgent, important or both. See the Pareto Principle. Gather all the facts and understand their causes. Think about or brainstorm possible options and solutions. (See brainstorming process) Consider and compare the pros and cons of each option – consult if necessary – it probably will be. Select the best option – avoid vagueness or ‘foot in both camps’ compromise. Explain your decision to those involved and affected, and follow up to ensure proper and effective implementation.