Write a comparison of marketing strategies of KFC and McDonald in the Chinese market.

just pls continue my paper 3000 words analysis finding and 2000 words conclusion, also i need u do the data collection with questionnaire and focus group, pls notice that keep simple of the language.
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Added on 01.04.2016 11:13
1. How old are you?

18-30

over 30 (end this questionnaire)

2. what is you gender?

Male

Female

3. Which fast food do you most prefer to eat in China?

KFC

McDonalds

4. Which factor most affects your decision to eat from KFC? Please circle your response.

Menu Variety

Taste

Price

Its brand

None of the Above____________

5. Which factor most affects your decision to eat from McDonalds? Please circle your response.

Menu Variety

Taste

Price

Its brand

None of the Above _______________

6. KFC caters to the unique cultural tastes and dining preference of Chinese fast food consumers.

YES NO

7. McDonalds caters to the unique cultural taste and dining preferences of Chinese fast food consumers.

YES NO

8. Culturally-based Menu adaptation for KFC or McDonalds is important to me when deciding to buy from these restaurants

YES NO

9. I trust in the quality and the brand of KFC as opposed to other restaurants founded in China.

YES NO

10. I trust in the quality and the brand of McDonalds as opposed to other restaurants founded in China

YES NO

11. KFC often uses famous celebrities to promote its brand. Do you believe that this influences your view of the brand?

1 2 3 4 5

Not at all A little some much Very Much

12. Do you believe that McDonalds has the ability to improve your lifestyle or social activity?

1 2 3 4 5

Not at all A little some much Very Much

13. I believe that Western fast food brands are sophisticated and chic compared to domestic Chinese restaurants.

YES NO

NO

14. I like McDonalds more than KFC in China.

YES

NO

15. I would buy from KFC much more than other domestic Chinese restaurants?

YES

NO

16. I would buy from McDonalds much more than other domestic Chinese restaurants?

YES

NO

17. If my friends were to stop eating at McDonalds, I would no longer eat the fast food as well.

YES (Why? _______________)

NO (Why? ________________)

18. If my friends were to stop eating at KFC, I would no longer eat KFC as well.

YES (Why? _______________)

NO (Why? _______________)

19. What you think about Ronald McDonald? Please give us some personal views.

_________________________________________________

_________________________________________________

_________________________________________________

20. Is there anything you think McDonalds or KFC in China should do to improve their product, marketing approach or any other factor you think important?

_______________________________

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