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Why do students and professionals need to be aware of their social media presence?

Chapter 22 in our book deals with Connecting with the Public (I will upload the chapter). After reading it, what are some general guidelines you would give to a fellow student or employee about social media. What professional guidelines should they follow? Why do students and professionals need to be aware of their social media presence? Use at least one quote from the chapter in your response. The book: Markel, Mike. Technical Communication. New York: Bedford, 2012. Print.

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