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What should the home page look like and what type of content do you want to include to draw the audience into your multimedia argument and set them up for your call to action?

The Multimedia Argument Draft website must include a separate web page for each of the following content areas, but you can title the pages anything you like (These titles may work for you, but you want to choose titles that are maximally effective for your target audience.):

  • Home page: The home page is the introduction to your site. Think about your target audience? Who are they? Why are the unengaged with your issue? What should the home page look like and what type of content do you want to include to draw the audience into your multimedia argument and set them up for your call to action?
  • Educate: What does your audience not know that they need to know to understand your topic? Are they unengaged because they do not have information? Because they do not have complete information? Could they be misinformed by other sources or popular media? What information can you share to explain your topic to your audience?
  • Engage: Why should your audience care about the topic? How does it matter to your audience? Why is it important? What can you tell your audience that will help them understand why the topic is relevant to their lives and/or issues that do matter to them?
  • Empower: This is the axletree of your work for Project 3. You are making a civic call to action. Teaching the audience about your issue and getting them to engage and care is not worth a hill o’ proverbial beans if the audience can’t or won’t do something about it. You want to motivate your audience and also provide specific, concrete recommendations and resources that will empower them to take action, make changes, and have a real impact on the issue.

The Multimedia Argument Draft  video will be a storyboard of your plan for the final multimedia product:

  • [Link to resources for storyboarding.]

In this Multimedia Argument Draft your goal should be to accumulate thoughts and images, resources and content that will outline and serve as a springboard for your final multimedia argument (the final draft of the website/video) and the written argument you’ll be developing. The more work you do on this early draft, the better staged you to ensure that your multimedia and written arguments compliment each other well.

Keep in mind that between the Design Presentations and this Multimedia Argument Draft, you have several extra weeks to think about research and call to action. Don’t waste that time. The more effort you put into this early draft (content, design and research), the easier your written argument draft will be to write!

We’ll be workshopping each other’s early draft websites/storyboards in workshop meetings to get feedback on how your ideas are coming across to your audience and to prepare you for composing the Written Argument Draft.

  • Turn in your Multimedia Argument Draft by posting the URL (for the website) or uploading a JPG (for the storyboard) to Canvas.
  • Make sure you have published your website so we can view it in workshop during Week 13, Day 2.
  • No post to MyReviewers is necessary for the Early Draft.


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