You are a small start-up consulting service business in your own local market. Your feasibility analysis indicates that you have several struggling small businesses that are opportunities in your community. At present there are no other consulting businesses with which you would compete.
- What kind of marketing strategy would you use for your consulting business and why? What would your implementation plan be?
You can go to information regarding marketing plans on the U.S. Small Business Administration (SBA) site at: http://www.sba.gov/
Look under creating your business plan, marketing and sales, and then under the helpful blogs regarding a marketing plan.
Respond per your Syllabus guidelines.