What is your opinion on the controversy of whether qualitative or quantitative research is a more effective research method?DISCUSS.

The debate over which research approach is better has been discussed for years. What is your opinion on the controversy of whether qualitative or quantitative research is a more effective research method? Include your rationale.

PACE mySPH. (2012, February 20). Quantitative vs. qualitative data [Video file].

Retrieved from

https://www.youtube.com/watch?v=EcKrT_IegoU

****Response should be at least 200 words in length****

 

 

One of the project techniques used by market researchers is brand personification. What do you think are the inherent limitations of this kind of projective technique? 

****Response should be at least 100 words in length****

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