Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.

Respond to the items below.

Part A:What are the advantages and disadvantages of advertising, public relations, personal selling, and sales promotion from the perspective of a small independent retailer?

Part B:Develop a promotional budget for a new ready-to-assemble furniture retailer located in a college town using the objective-and-task method.

Part C:Develop a vertical audit form for customer service for the same ready-to-assemble furniture retailer specializing in the college student market.

Part D:Explain how the same ready-to-assemble furniture retailer can improve its customer service program through use of the principles of the total retail experience and relationship retailing.

ASSIGNMENT 04

G03 Principles of Retailing

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.

Respond to the items below.

Part A:Categorize two food-oriented retailers using the width and depth of assortment classification system. Explain your category choice for each retailer.

Part B:What are the implications of the growth of combination stores and food-based superstores on the conventional supermarket?How can a conventional supermarket effectively compete against a food-based superstore?

Part C:Explain how a supermarket retailer can estimate the degree of market saturation for a given location.