. Using the ABC model of an attitude, discuss what you think John Mackey’s online comments about Wild Oats reveal about his attitudes.
2. In your opinion, did John Mackey act in an ethical or unethical manner? Why or why not?
3. As an ethical, responsible leader, discuss the cognitive moral development level that John Mackey’s behavior should fit.
4. According to Mr. Mackey, some of the statements attributed to Rahodeb did not match his personal beliefs. Why do you think there is this conflict between attitude and behavior?
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