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“To what extent do media have effects? Discuss with reference to different behaviourist perspective on th media-audience relationship.”

I need an essay from 2500 words. The essay question is “To what extent do media have effects? Discuss with reference to different behaviourist perspective on th media-audience relationship.”

Essay structure:

1: Introduction – addressing terms of

question, answering with an opinion.

2a: Theroy – stereotypes of racial.

2b: History – racial stereotyping,

2c: Contemporary examples – positive and negative develpment.

3: Back to theory hegemony.

4a: Back to contemporary examples, minority TV programming.

4b: Examples mainstream Tv / cinema.

5: Conclusion – summarising answer.

Important notes:

– I need 12 references. And 2 or 3 of them from (Key themes in media theory book, Dan Laughey) if that is possible

– Try to use academic studies, economic statistics and media examples.

– I need the essay before 8th December.


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