Please write a 2- to 3-page essay on marketing in the health care environment in the following two-part case scenario:
1.Compare and contrast marketing techniques among for profit vs. non-profit organizations.
2.Suppose that you are the manager of a start-up health care organization that previously had a for-profit structure, but has achieved non-profit status. Describe how you would change your marketing strategy.
You will be expected to:
1.Take a clear position on the issues.
2.Provide a scholarly basis for your response.
3.Justify your opinions with evidence from the peer-reviewed literature.
4.Cite several scholarly references in your essay.
5.Properly cite all references in the text of your essay (either in parentheses or in footnotes), as well as at the end.
Garcia, M. R., & Gonzalez, L. I. A. (2013). The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposal. International review on public and non-profit marketing, 10(2), pp. 87-102. (Attached)