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Summarize distribution channel design and implementation issues in a company.

Nikes’ distribution channel design

To successfully complete this project, you will be expected to:

  1. Provide the target market, positioning, and branding of products within a company.
  2. Assess the types and sources of potential gaps in the channel design of a company.
  3. Evaluate the channel flows of a company using a map.
  4. Propose resolutions for the channel conflicts within a company.
  5. Evaluate channel power in a company.
  6. Summarize distribution channel design and implementation issues in a company.
  7. Recommend strategies to improve upon marketing channel flows in a company.

 

  •      Project Requirements
  • To achieve a successful project experience and outcome, you are expected to meet the following requirements.
    • Written communication: Written communication is free of errors that detract from the overall message.
    • APA formatting: Resources and citations are formatted according to APA style and formatting.
    • Number of resources: Use a minimum of 4–5 resources.
    • Length of paper: Your project should be 10–15 typed, double-spaced pages.
    • Font and font size: Use Times New Roman, 12-point or Arial, 10-point font.

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