Title page: the title, sub-title if any, date, student name and module.
A summary: a brief (one paragraph) overview of what the report contains including conclusion and
recommendations. (write this at the end)
Contents page: including the headings for the sections
Introduction: introduce the aims and objectives of the report and then provide the context with the
necessary background information in a concise manner.
Main section: Introduce the scenario set in 2055 that describes a sustainable business that operates
within a resource-constrained economy(Oil is running low) yet that offers a solution that is plausible and ‘innovative’ to
the difficult environmental and social challenges. What has happened? What has changed? How
have environmental limitations impacted your industry, society and global markets? How will
governments respond? How can the industry respond? How do the specifics of your home country
interact with the limitations and impacts? Why did you prioritise the impacts as you have? Why did
you approach the business development strategy as you did? What are the opportunities? Why might
the business model need to change? Why do you consider your chosen approach(scenario planning) to be the best one
for your business?
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