Strategy and High Performance
What
The strategy of an organization describes the way it will pursue its goals given the threats and opportunities in the environment and its resources and capabilities1. In such a competitive and changing business world, it is not easy to create a proper, visional and powerful strategy. However, as long as this strategy is made and generalized, it would assist the firm to achieve a number of beneficial results, and organizational high performance is one of them. This is because a strong strategy will provide sustainable competitive advantage to an organization by uniting people and leading them to work effectively towards organizational goal, further giving raise to superior performance2. At the same time, organizational strategies have a potential relationship with other elements that contribute to high performance. For example, good leadership and good decision-making go hand in hand. Effective leadership can ensure that strategic decisions are effectively developed and implemented3.
How
1- Building and prioritizing short-term and long-term goals, as well as individual objectives related to the organizational goals. An example of a short-term goal is to increase the advertising budget each month for the next three months. An example of a long-term business goal that the short-term goal helps achieve is to double business revenue by the end of the fiscal year.
2- Delineating a specific plan of action that will lead the workforce to achieve the goals.

1. Rue, L.W., Holland, P.G. (1989), Strategic Management: Concepts and Experiences, McGraw-Hill, New York, NY.
2. Oosthuizen, H. (1997), An evaluation of the relevance of the Miles and Snow Strategic Typology under present-day conditions of major environmental uncertainty – the Emperor’s new clothes or a paradigm shift?, South African Journal of Business Management, Vol. 28 No.2, pp.63-72.
3. Kourdi, Jeremy. (2003). Business strategy: a guide to effective decision-making.

3- Replacing the old strategy when the company meets changed circumstances, new technology, new competitors, a new economic environment, or a new social, financial, or political environment.
4- Measuring the effectiveness of the organizational strategy, by evaluating these three criteria: suitability (would it work?); feasibility (can it be made to work?); acceptability (will they work it?).
5- Obtaining senior management commitment as well as employee commitment. For example, the company should get management involved right from the start, well explain the strategy to employees, and give incentives to workers to embrace the new strategy.
6- Establishing an adaptive and ‘happy internal environment’ to better execute the strategy;
7- Supporting staff not only emotionally, but also financially. For instance, the organization might encourage its employees to gain more updated knowledge and skills, which may requires the company to provide fund to arrange trainings or furhter education for the workforce.
Why:
The business policy of a given company gives the immense picture in lay’s in stark terms every worker’s activities of which are matched so as to attain a preferred ultimate product.
It is by that policy that the general course of the company is situated. It is on the basis of the chances and the intimidations of the exterior and interior capabilities and weak points of the company. There may be exterior variations as a result of a variation of the trend of the clients or an upheaval of the contestants and it may be as a resultant of financial systems, communal, technical, legislation or ecological founded. If there are a good number of exterior alterations, same good chances are possibly for the ever ready industry.Nevertheless, the higher the number of intimidations the incautious and the unready will meet. Regardless of the vital of the favorable place or stability, rivalry in the market, alterations come and the industries have to assess the updates, warm up for in the least or possible twists and fresh visions into methods to generate worthiness for the clients. The company can first goals and then establish then aim the principles as objective as it embarks on a journey to these goals. The company can aim an index for target values and aim to reduce in terms of the absolute values. A high-performance workplace combines expertise, processes and management so workers can create more value. This area integrates multiple technology perception, together by means of teamwork, in sequence with the right of entry, content and information organization, messaging, doorway, e-learning and output apparatus. A good number of consumer strategies, their relevance for world wide reach ability and their expected mobility in the exterior markets require significantly large growth as they are basic in the stimulation of new services principles and product modernization based on the requests of the consumers. The company should get down to management involvement from the start and teach the employees how to be responsible and if their work is remarkable, they should be rewarded to keep their morale high. It will be a good worker-employer and it will increase the productivity. There are ways to offer auto configuration that may lower the costs of producing of which it is a large positive features in the low-margin market. During the economic recessions, the company should keep the trend that is when there are economic melt-downs so as the workers can afford to continue working despites the hardships.
If the workers are both supported are not only supported emotionally bit also financially, they have morale and enthusiasm in what they do and they bring very good output thus pushing the company a notch higher in its success.