Write in 550 words:
1- Introduction about innovation in companies nowadays
2- Body: Answer the below question
3- Conclusion
everything should be aligned with the below question and attached file the course handout. please use what in the file (not copy) and search online, mention a company as example as well.

Question: Some firms are more innovative than others. They built a strong innovation culture in the firm. Examine what firms need to consider carefully when building an innovation culture. What should they invest in? Give examples of firms that were able to build a strong innovation culture as part of their business and explore what other firms can learn from these examples.