Adidas teams up with Spotify to create playlists that match your running speed. Please review the below website.
1) Why is this a good move for both Adidas and Spotify. Explain your answer.
2) Since users who sign up get a seven day trial with Spotify Premium to sink to their Adidas Go app, do you think this will increase the number of people who sign-up for Spotify at $9.99 per month? List 3 reasons for why sign-ups will increase. And 3 reasons why they will not increase.
3) If you’re a competitor of Spotify or Adidas, how would compete and counter this new partnership? Come up with a brief proposal, and explain how and why it will work?