services marketing management

services marketing managementOrder Descriptionthis order is a REFLECTIVE JOURNAlthis journal is divided into 2 section. The first section should have the followings:1) this should be 1 page roughly speaking2)what is a reflective journal, what it should include (what is the real meaning of reflective journal and what does it mean from the writer point of view)2) include different reflective journal framework4) include at least 1 article of reflective journalThe second section include the followings:1) this should be 2 pages roughly speaking2)use the attached powerpoint slide for this section.3)reflect on what those slides mean to you in the content of services employee4)in the introduction of section 2.start with the skills, values needed in order for this section of the journal to be professional5)in this section at least 2 of the followings MUST be included (framework, model, theory)6)include real life example related to this sectionOverall the journal is made up of four essential components;1. Conceptual underpinning (Material is underpinned by conceptual material from text book, directed reading and independent reading. Evidence of critical reflection of conceptual models, theories etc. displayed. Evidence of cross-fertilisation with other modules)2. Practical application and illustration from your own service consumer and / or service employee experiences3. Critical thinking and reflection4. Innovative and independent initiative [the WOW factor]

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