ogically, as well as in relation to new products and public reputation.

4.Choose one type of functional area manager described in the chapter. Describe a dilemma involving this manager, taken from a recent media report.  Discuss how a stakeholder analysis could have helped or would help that manager work effectively with stakeholders.

5.Describe a complex issue that is evolving in the news or media.  Explain how the issue has evolved into other issues.  Which issues management framework would help track the evolution of this issue?  Explain.

6.Describe a recent crisis that involved a product.  Which crisis management model best explains responses?  Explain, using that model.

PART II: CASE STUDIES

Directions: Read the following case and then answer the corresponding questions.  Please be sure to write at least a one paragraph response for each question.

Case 3 – Mattel Toy Recalls?

 

1.Identify the major stakeholders in the case and argue who was responsible for what went wrong and why.