Based on the limitations listed the presentation, can you think of a major brand that would have difficulty using mobile marketing as an eMarketing channel? List the reasons why.
Privacy and permission are important factors in eMarketing and mobile marketing. How can these be communicated when using the mobile phone as a marketing channel?
What types of mobile phones have you ever used? Have you been marketed to before on these phone(s)? If so, how?
Can you think of an example of when a marketer may want to use USSD (Unstructured Supplementary Service Data) versus SMS (Short Message Service) or MMS (Multimedia Message Service)?
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