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Prepare a literature review discussing the issues related to the critical role played by personnel selling in Business to Business Marketing

prepare a literature review discussing the issues related to the critical role played by personnel selling in Business to Business Marketing providing examples from the industry to facilitate your findings from the literature and your argument”. The assignment should present different authors and researchers’ views as and when available in the literatures. Hence, student is expected to maximize his use and utilization of the University Electronic library.References are important and should be tabulated in alphabetical order as per the Harvard referencing system.


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