You should answer question 1 and any other 4 questions.

QUESTION 5

Like any other industry there are Key Success Factor’s (KSFs) that will determine Sirius XM’s success going forward. This industry is divided into 3 major strategic groups (Sirius XM; Local Radio & other entertainment devices).

Identify at least 1 KSF that is common to all three groups and support your decision with a brief discussion. Identify those that are unique to each group by listing an additional 2 KSF’s per group.

QUESTION 6

Porter’s Five Forces model is used to determine the strength of competitiveness of industries. Sirius XM like any other company faces these forces in the radio and satellite broadcasting industry. The majority of the forces in this industry are either moderate or strong.

Determine the strength of the ‘threat from substitutes’ within this industry and support your decision with a comprehensive analysis of this force.

QUESTION 7

There are driving forces that create pressure for change in an industry (KIPs).

Identify 3 driving forces that are operating in this case and briefly discuss the impact / effect of each on Sirius XM.

QUESTION 4

Performance analysis is a tool that we use to examine a company’s financial position. The financial and operating data provided in the various case Exhibits demonstrates the company’s operating performance since 2010. Using the information provided in the case make an assessment of their operating performance since 2010.

What conclusions have you drawn from your analysis?

QUESTION 3

Resource-Based View (RBV) and Value Chain analyses are tools that we use to conduct an internal analysis with the intention of identifying the company’s overall attractiveness and competitive positioning.

Identify a minimum of 6 resource strengths and/or competitive assets (S) and a minimum of 4 resource weaknesses and/or competitive liabilities (W) for Sirius XM. (these can be a list as no discussion is required)

QUESTION 2

Most companies adopt one of the five generic business strategies and align their strategic direction / objectives and internal activities with that strategy to achieve competitive advantage.

What competitive approach does Sirius XM employ? What are the key elements and activties that support this choice of strategy?

QUESTION 1

Porter’s Five Forces model is used to determine the strength of competitiveness of industries. Sirius XM like any other company faces these forces in the radio and satellite broadcasting industry. The majority of the forces in this industry are either moderate or strong. The ‘Intensity of Rivalry’ is considered to be a strong to fierce competitive force in this industry.

Provide an analysis of this force as it relates to this industry by identifying the factors that act to intensify rivalry as well as those that act to weaken rivalry.