Pick two business concepts, one that is embryonic and one that is more refined and prepare an essay addressing the following questions for each: · Is there a market? · Can we compete and win?

Pick two business concepts, one that is embryonic and one that is more refined and prepare an essay addressing the following questions for each:

· Is there a market?

· Can we compete and win?

· Will the leadership position endure?

· What are the two or three issues and areas of uncertainty that will determine whether the concept is a success?

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