Marketing Blog QuestionsDF 4.11. Discuss the difference between high and low involvement products.2. Post urls to images/outline examples of a high and low involvement purchase that you have made.Poulos, M 2007, Buyer behaviour, Pearson Education Australia, Frenchs Forest, N.S.W.Proctor, T 2000, Strategic marketing, Routledge, London.DF 4.21. What kind of innovation adopter are you – does this change in different product types?2. How is digital technology changing your purchase behavior?
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