Levi’s internal influences
To understand the Levi’s internal influence we must first understand the consumer behavior (which is defined as then research of ‘at what time’ ,’under which conditions’ ,’on which way’ and ‘at what place’ does the people or does not people purchase particular good(s).It involves the combination of mental ,sociology anthropology and financial matters.
The trend of consumption of goods followed by consumers greatly depends on one’s dressing code, viewpoints, and the level of understanding, inspirations, feeling and outlook
It can be defined as the method one to get, chooses, arranges and interprets the data in order to have a mental view of the world.
Under the perception way its wherby varying consumers put several factors into consideration:
Consumers employ the marketing tips of which they will use.
Consumers give into considerations which promotional tips they will pay heed to.
Where the consumers figure out the promotional tips in accordance with their viewpoints, stand offs, aims and experiences
Consumers down pat the tips that are of great use to them.
Consumers may one kind of good over another and their mode of selection they use various decisions to buy as in; if they have recognized a problem one product, if they have searched or gathered information about the commodity ; optional assessment as in the value or in the value in the consumption conduct.
At a good share of purchasing moments consumers will jog their memory harder to recall previous experiences with the good(s).
They can purchase when past experience or recall is inadequate
Still there can be the influence by individual sources such as close allies or family members.
Their purchasing habits can be influenced by market-flooded sources like manufacturers’ websites and salesmen
On the other hand a need can be perceived by as mere as discovering empty packets or arise by marketing efforts.
This is where one’s habit or conduct is determined by situations that repeat themselves
Under personality, an individual’s character can be shown by one’s self- impression that is by the way every one conducts them or how they take others how they view them
It usually involves the way one uses data to have a mental understanding of the world through varying ways such as choosing, organizing and preservation.
This involves how an individual manages his time and the w
Capital, what an individual views of great purpose to the surrounding and (or) what a person makes out of self and the world
It can also be influenced by lifestyles whereby there is ,for instance family decision, her e they take the role ,given that there are many single-parents and parents who have got a tight working schedule. still it can occur where one spouse, either wife or husband is the head of the family
If one wishes to be identified as in the aspiration group
To others, it maybe due to indirect social influence over others or by others such as through one on one conversations
There can be situational influences such as music or crowding in retail stores
Richard L.S.(2000)Levi’s consumer Behavior Retrieved on April 14th 2011 fro retail stores
Richard L.S.(2000)Levi’s consumer Behavior Retrieved on April 14th 2011 from
Stein S.(2009) Motivation and perception influence3 in consumer behavior