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Identify and explain the drivers for change in the personal computer industry.

The Apple Computer Company is one of the most innovative technology companies to emerge in the last three decades. Apple, Inc. is responsible for bringing to market such products as the Macintosh computer and laptop, the iPod and iTunes, and most recently, the iPhone. The success of the company can be traced primarily to a single individual, the co-founder, Steven Jobs.

First, review the following case study:

Then, respond to the following:

  • Determine and explain what type of leader Steve Jobs was.
  • Explain how his vision and values were reflected in his leadership style.
  • Summarize the initial challenges he faced when starting Apple. Specifically, address Jobs’ strategy and implementation.
  • Identify and explain the drivers for change in the personal computer industry.
  • Discuss how Steve Jobs used partnerships and collaboration.
  • Analyze Jobs’ approach to continuous process improvement.
  • Determine what skills, ideas, and approaches might be useful in your own work/life situation.

Utilize at least two scholarly sources.

Write a 3–5-page report in Word format. Apply APA standards to the citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.

Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship through accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation


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