1. Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing.
2. Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?
3.How do the balance of payments, trade barriers, quotas, and tariffs differ? Why is this concept important to know as a marketer?
4. What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
5. What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company? Why did you select that method for each of the types of companies identified over the other methods?
6. What are the differences between databases, data warehouses, and data mining? When would you use one over another?
7. Discuss the steps and the benefits of a social audit.
8. In what ways do you think technology is changing the nature of customer service and service offerings? Provide an example to support your opinion..
9.What are three brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?
10. Describe what is meant by product mix and provide examples from a Fortune 500 company.