Order Description
(1) Identify 4 issues that, based on your reading of the case alone, appear to be contributing to customer dissatisfaction. Make sure you pinpoint the cause of the customer satisfaction, not the result.
(2) Provide specific suggestions for each issue identified as to what Starbucks might do to improve those areas detracting from customer satisfaction. Be specific.
(3) Identify specific marketing mix items (supported from the case only) for each of the 5 P\’s (product, price, place, promotion and position).
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