How would you identify competitors for a small business that wants to launch an EC project?

(This is very specifically based on Internet role in EC, and specifically Chapters 6 and 7.)

a. How would you identify competitors for a small business that wants to launch an EC project?

b. How would you apply Michael Porter’s five forces and Internet impacts seen in Exhibit 13.3 below (which is an expansion of Figure 1.10, seen on page 17 from our textbook) to the Internet search engine industry?

c. Offer some practical suggestions as to how a company can include the impact of the Internet in all aspects of planning for its organization. Please offer about half a dozen well described suggestions with illustrative examples.

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