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How should marketers differentiate their global marketing strategies (e.g., entry mode) depending on the level of consumer animosity

Must be Essay format!!!!!!!!!!!! Bouble space, 12 font and new times roman

 

two paragraph summary of the article!!!!!!!!!!! Dont just copy and paste the summary from the article summary.

 

In addition, answer following questions and find the answers from the article

1. What is the consumer animosity?

2. What is the effect of Country of Origin?

3. How should marketers differentiate their global marketing strategies (e.g., entry mode) depending on the level of consumer animosity?

4. Provide an example of your own experience of consumer animosity.

5. Do we observe this consumer animosity in domestic market (especially, in the U.S.)?


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