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How has Blockbuster used technology to better market to its global customers?

Address the following questions within the context of Blockbuster and technology substitution (as documented in the case study that will be uploaded as a separate file to my account). You should use other research to augment your arguments.

1. How has Blockbuster used technology to better market to its global customers?

2. Has Blockbusters approach been successful?

3. Since 2005, what other technologies have been developed for this market that Blockbuster has or should consider?

4. What challenges do you see with implementing the technologies you suggested in your answer to question #3?


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