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How does Tesco use Electronic Commerce to ascertain consumer behaviour and satisfy consumer preferences?

word count: 1800

Task:
Prepare a report outlining:
• How could Tesco could use Collaborative Commerce to boost efficiencies in their supply chain?
• What opportunities have Tesco gained by setting up Tesco.com and, what challenges do you feel Tesco may have faced?
• How does Tesco use Electronic Commerce to ascertain consumer behaviour and satisfy consumer preferences?
Your report should be referenced using CU Harvard and contain no more than 2,000 words.


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