Successful marketing strategies depend on discovering and satisfying consumer needs and wants. Market segmentation, one of the most important concepts in marketing, is based on the idea that a single product item can seldom meet the needs and wants of all consumers.

Market segmentation and analysis is the cornerstone of sound marketing planning and decision making.

To be eligible to receive full credit:

How do marketers identify consumer needs and wants in a particular market? How do marketers identify consumer needs and wants in a particular market? Assess the effectiveness/adequacy of how your organization or one for which you have worked identifies customer needs and wants. If you don’t have access to this information, design a recommendation for how they can identify customer needs and wants. How does marketing create customer value?