Charity Water is one of the most successful new charities in a world crowded with charities. How did they succeed when so many established charities are struggling to survive?
Please read the Charity Water case in the syllabus (it’s part of McKinsey article on storytelling). You should also look up the Charity Water website and other articles about Charity Water. Also, view this video: http://youtu.be/rphhfy4qCfc
Then answer of the following questions
1. Please pick ONE stage of Charity Water’s AIDA+ media funnel. What media and messages do they use at this stage, and why are they effective/ineffective?
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