Global marketing

Global marketingOrder DescriptionLego Research TaskQUESTIONS LEGO RESEARCH….1. Emerging markets like China, India and Indonesia offer long-term opportunities fororganic growth. However, LEGO still has a small share in developing economies.What kind of market data would you collect in order to increase market shares in thethree countries?2. Is it a good idea to launch LEGO friends? Why/Why not?3. LEGO Friends has been introduced as a supplement to the current product range.How would you recommend that LEGO management measure the degree of marketsuccess for LEGO Friends?

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