This study should focus on the Automobile Industry within Europe and use a number companies as examples to illustrate how Motor Company’s operations management are conceived, supported, delivered and consequently developed. It is important to mention that this research will draw special attention to differentiated existing operation performances and strategies, addressing the divergent supply chain and inventory managements. A comparison between the different models and tactics taken by the different companies will arise throughout this work, as an attempt to provide the reader with a better understanding of how companies have adapted their operations to best suit their needs and as a consequence their customers.
The research strategy, rationale and data collection together shall assist on understanding the expansive history of competitive knowledge in the Motorcycle industry as well as the emergence of sustainability as not only an important factor and but also a crucial participant in this industry. For this, secondary data shall be taken into consideration to support on exploring existing operation theories and models within the manufacturing trade. Moreover secondary data research should also be used to support the provision of necessary foundations that are required in order to compare how the age and size of organisations are associated with their operations and consequently their final and sustainable performance. It is important to mention however that this notion will allow a wide comprehension of this industry, however acknowledging and addressing the existing diversities and other major players in this market.
The ultimate objective of this paper is to through research identify and explore how companies’ operations management and overall performance has adapted to address the new sustainability trends within the automobile industry.