Explain why you believe cause-related marketing is often successful.

  • Using an example to support your response, compare and contrast social marketing and cause-related marketing. Explain why you believe cause-related marketing is often successful.
  • Imagine you have just inherited $1 million and you want to establish a healthcare enterprise. On what segments of the healthcare population would you choose to focus? Briefly describe the steps you would take to divide the broad market into these selected segments.
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