paper to be simple and easy to read, No hard vocabulary.

It’s a Research Paper about a company named MIGROS is Switzerland. It’s a cooperative company.

I will upload some of the professor’s lecture slides about MIGROS, and please add Figures in percentage and facts and references.

6 to 7 pages

The outline and content of the research paper should be like this, please:

MIGROS

https://m14.migros.ch/en/

➢ Company’s history and back ground

– Cooperative company (cooperative in the retail industry)

– founded in 1925 by Duttweiler in Switzerland

– meaning of MIGRO (MI: means “half” — GROS: means “wholesale”) → explain…

– largest retail company

– largest supermarket chain in Switzerland

– 1st swissnprivate employer with more tha97000

– one of 40 largest retail companies in the world (one of top 50)

– https://www.magnolia-cms.com/clients/case-studies/migros.html

–

➢ MIGROS group companies:

-migro supermarket

migrol: petrol stations

migrolino: convenience stores

m-electronics: electronic retail stores

………

➢ the main idea of MIGROS

➢ SELL GOOD NOT TOO EXPENSIVE

➢ Competitors

– Coop (Coop is the main competitors, it’s a swiss second largest supermarket chain, and it’s a cooperative like Migros

– Manor

– Aldi

– Lidl

– https://www.swissinfo.ch/directdemocracy/retail-scene-changes-as-coop-overtakes-migros/28706060

–

➢ The Retailing branch

➢ M-industry

➢ https://www.mindustry.com/en/our-group.html

– m-industry companies re subsidiaries of the Migro group

– migro retailing is its biggest custome and over 90% of migro products are own brands

– m-industry also supplies other customers within Switzerland and exports its quality products to over 50 countries

– 97000 employees

– m-industry companies are organized into 7 segments based on their products

➢ Current figures and facts

– How many units

– Total revenue

– worldwide rank for retail industry ( where does migro place in worldwide rank)

– key figures

– Total employees

– Total students

– Profit allocation

– m-industry products over 20 000 high quality food and non food products

on of the biggest own-brand producers in the world

➢ Migro achievements

– Recent developments

➢ Why does migro export so little only in Switzerland, but there is exception it opened in Turkey

https://m14.migros.ch/en/

https://m14.migros.ch/en/focus-2014/vision-mission-strategy/

https://www.magnolia-cms.com/clients/case-studies/migros.html

https://www.ancile.com/assets/files/Migros_Case_Study.pdf

https://www.mindustry.com/en/our-group.html