exas Tech University College of Human Sciences Department of Nutrition, Hospitality, and Retailing RHIM

4316- ADVANCED HOSPITALITY MARKETING

Promoting Products

In partial fulfillment of the course requirement for RHIM 4316 you are required to write a paper in which you provide insight into the importance of promoting products and services in the hospitality and tourism industries. Your assignment must be typed in Times New Roman, 12 point font and 1” margins. Essays are to be double-spaced and printed single-sided. Reports are to be 3 to 5 pages long. Your essay should address the following questions:

1. The Promotion Mix relies on several tools to achieve the overall advertising goals. If you were the manager of a convention center, which three of the tools would you use? Why would you use these tools? How would the cost of your chosen promotional tools affect your overall pricing strategy?

2. Personal selling has been identified as the most expensive yet most successful marketing method. Under what circumstances would you be motivated to employ the personal selling method? What are the risks of using this method? Under what circumstances would you employ direct marketing? Which do you think would be more beneficial and why?

3. Public Relations (PR) plays a crucial role in advertising and crisis management for all firms. When dealing with a crisis, firms rely on their PR department to minimize the potential negative fallout and to address the media and general public. Assume you work in PR for a cruise line and one of your ships has had an outbreak of food poisoning. The media has begun to cover this story on all of the major networks. How would you, as the PR Director, address the media? What tactics would you use? What would you avoid?

4. Sales promotions are a long-standing method of generating sales. Which promotional tools would be most beneficial for a restaurant? Why are these the most beneficial? How would the restaurant measure the success or failure of these promotions? How do these promotions influence the overall pricing of items in the restaurant?

Your final document must include: a cover page with your name, class name, and assignment name. Create an innovative, witty, or funny title for your paper.