For my bachelor Thesis I must write a paper of 40 pages + appendices.
I am currently on page 20 and almost done with my research. My research problem looks as follows:
3.2. Definition of research problem
The main research question is to determine autozone.com best course of action to improve their current lead generation program to reduce the dependency of algorithm changes. The main re-search question can be divided into five related questions whose answers will lead up to the final answer to the main research question.
The following related research questions can be identified as follows:
1. What is the purpose of lead generation marketing? (already done)
2. What kinds of lead generation channels besides SEO are currently used by autozone.com and how these channels work? (already done)
3. What is AutoZone.com current target group?
4. What is the most effective lead generation channel besides SEO for autozone.com and why?
5. What are major solutions for the most effective lead generation channel?
6. Which elements of the most effective lead generation channel should be improved and how?
3.3. Research aim and restrictions
The aim of this project is to provide autozone.com management solutions based on several re-search results to evaluate which part of their current lead generation program should be improved, to reduce the dependency of algorithm changes of search engines.
Due to the page and time limitations set for this project, no offline approach, no technical approach, no in-depth market analysis, no competitor analysis and no in-depth consumer analysis will be conducted. Only autozone.com best course of action in regard of their lead generation program is part of this research.
3.4. Plan of Action
First, a secondary research will be conducted to gather any necessary information about lead generation marketing in order to provide an appropriate definition of this topic.
Second, an analysis of the current lead generation program used by autozone.com besides SEO will be defined based on expert interviews and secondary research.
Third, a secondary research takes place in order to define autozone.com actual customer to gain a better understanding of the target group.
Fourth, the most effective lead generation channel for autozone.com will be determined with help of a SWOT Analysis.
Fifth, an additional secondary research takes place to find attractive solutions to improve the previous selected lead generation channel based on different selection criteria.
Afterwards, two options for improvement of the most effective lead generation channel will be selected based on a Key Issue Matrix.
Last but not least, a conclusion and recommendation based on the previous selected two options will be provided to give the best course of action to improve AutoZone’s current lead generation program to reduce the dependency of algorithm changes
Is this possible that you guys help me out with the rest of the report?
Deadline is May 20th, 2015

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