For the purpose of this exercise, students will choose a company or develop a fictional company The fictional company I choose is a company that sells soccer jerseys like (Manchester United, Real Madrid, FC Barcelona etc.) the company’s name is Soccer planet. For which they will prepare an online marketing strategy paper. The work product of the students should include the key components of online marketing, which are listed below.
• Industry analysis with emphasis on the on-line environment
• Market analysis with emphasis on the on-line environment
• Online Marketing Strategy
• Process for evaluation of the on-line marketing strategy