Business strategy, trends & challenges (Due 24 Mar) (20 marks)

Airlines unique value proposition, its best practices and which of these contribute to revenues and operating margins. Trends and challenges which have affected the airlines development during the past few years and will impact possibly in the next decade. Recommendation on plans and actions this airline can adopt to overcome uncertain times as during last recession, if the same were to happen again in future.

The airline i have chosen is virgin atlantic airways so this document must be based on that airline.
I will provide a more specific guide line and format that needs to be used.
I will also attach the previous part of this assignment as it contains some information that could be use full.

The airlines unique value proposition is the airlines number 1 differentiator, the lecturer has suggested that with virgin airways it could be their price – product range (They are a hybrid carrier with premium economy to economy class which gets them a good range of market share)

About 2/3 trends and 2/3 challenges the airlines has faced. One challenge that should be included in the research is virgin atlantics dedication to investing in bio fuel. The 2007-2008 recession should have a paragraph of its own explaining how it affected the airline, and what did they do. This should be done at the end of the trends and challenges.

4 – 5 reccomendations and plans incase of future challenges or another recession were to happen. ( contingency plans as well if possible )

Does not require an introduction or conclusion.
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Added on 22.03.2016 17:36
Please read and follow the instructions fully and maintain the format. Thanks
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Added on 22.03.2016 17:38
As many sources as you need.