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Explain the role capitalism plays in corporate decision making.

“One Nation under Walmart” Please respond to the following:

  • Read Case 4.3: One Nation under Walmart, located here or on page 144 in your textbook. Next, choose two (2) of the five (5) discussion questions located at the end of the case. Formulate your response and post to the Week 4 discussion. Respond to a peer who answered at least one (1) different question than you did.

MKT100 DQ

Journal 1:  Five Stages of the Consumer Buying Process

Due Week 4 and worth 70 points

 

The consumer buying process consists of five stages: problem recognition, information search, evaluation of alternatives, purchase, and post- purchase evaluation. Not every buying decision goes through all five stages, and the process does not necessarily conclude in a purchase. Consider a major purchase that you made in the past year or two.  In a 2 page paper, review how you proceeded through each of the five stages of the consumer buying process.  In each step, discuss how things like marketing, advertising, prior knowledge of brands, and outside influences had an impact on your process.

 

  1. Include a brief introduction and conclusion to your paper.
  2. Identify and review each of the five stages in the Consumer Buying Process and relate them to your chosen experience.  Include how things like marketing, advertising, prior knowledge of brands, and outside influences had an impact on your process.
  3. Include any references used, including your textbook.
  4. Proof read to ensure that you are using proper grammar, spelling, punctuation, capitalization, etc.

 

Please use the Template provided to compose your paper and then attach it to the Journal entry.  The template is already set up with the appropriate font and spacing (Times New Roman 12 pt. font and double spaced).

Template.docx

 

BUS309 ASSIGNMENT 

Assignment 1: Not All Companies Are Viewed as Equal

Due Week 4 and worth 175 points

In the land of free trade, the public does not view all industries as equal. Do you believe that is ethical? Do you believe that some industries are unfairly targeted? Should it be consumers’ choice to partake in products that are not healthy for them, or do those companies have an ethical obligation to protect people? In this assignment, you will choose one (1) industry to write about. Possible industries to research could be tobacco, soda, alcohol, casinos, or candy companies, just to name a few.

Write a one and a half to two (1½ – 2) page paper in which you:

  1. Become an advocate for either the consumer or the industry. Prepare an argument explaining the major reasons why you support either the consumer or the industry.
  2. Explain the role capitalism plays in corporate decision making.
  3. Discuss if you believe it is possible for a company to cater to both its best interest and that of the consumer conjointly or if one always has to prevail. Justify your response.
  4. Use at least two (2) quality references. Note: Wikipedia and similar Websites do not qualify as academic resources.
  5. Format your assignment according to the following formatting requirements:
    1. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
    2. Include a cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date. The cover page is not included in the required page length.
    3. Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Determine the considerations for and process of ethical business decision making to balance corporate and social responsibilities, and address moral, economic, and legal concerns.
  • Analyze selected business situations using the predominant ethical theories, such as utilitarian, Kantian, and virtue ethics to guide ethical business decision making.
  • Use technology and information resources to research issues in business ethics.
  • Write clearly and concisely about business ethics using proper writing mechanics.

 

MKT100 ASSIGNMENT

Journal 1:  Five Stages of the Consumer Buying Process

Due Week 4 and worth 70 points

 

The consumer buying process consists of five stages: problem recognition, information search, evaluation of alternatives, purchase, and post- purchase evaluation. Not every buying decision goes through all five stages, and the process does not necessarily conclude in a purchase. Consider a major purchase that you made in the past year or two.  In a 2 page paper, review how you proceeded through each of the five stages of the consumer buying process.  In each step, discuss how things like marketing, advertising, prior knowledge of brands, and outside influences had an impact on your process.

 

  1. Include a brief introduction and conclusion to your paper.
  2. Identify and review each of the five stages in the Consumer Buying Process and relate them to your chosen experience.  Include how things like marketing, advertising, prior knowledge of brands, and outside influences had an impact on your process.
  3. Include any references used, including your textbook.
  4. Proof read to ensure that you are using proper grammar, spelling, punctuation, capitalization, etc.

 

 

Please use the Template provided to compose your paper and then attach it to the Journal entry.  The template is already set up with the appropriate font and spacing (Times New Roman 12 pt. font and double spaced).


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