our destination is Auckland, new Zealand. The report can be thought of as a more detailed explanation of the destination marketing strategy underpinning the team ‘pitch’. target market is south east Asia. i need to write on marketing mix and market segmentation for Auckland, New Zealand. in market segmentation there are five parts geographic, demographic, psychographic, behavioural and benefits. under geographic are domestic target market is again population & international is South east Asia (You have to expand on ageing and international people). under Demographic our target is young adults and well educated and middle class people (Why we choose them). ALL TOGETHER THERE SHOULD BE 5 PARTS, NO DEFINATIONS, TARGET AUDIENCE IS SOUTH EAST ASIA, PROVIDE WITH STATISTICS, TABLE AND PICTURES IS A MUST.
for marketing mix i need on price, promotion, product, partnership and place