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Explain the importance of regional or ethnic subcultures in evaluating competitive forces.

In selecting a foreign market, a screening process is used by a firm. In regard to this process, answer the following:
a) The importance of the priority order of the steps in the screening process.
b) The reasons for participating in either a trade show OR in a trade mission.(Select one)
c) What is cluster analysis and why is it used.
d) The importance of regional or ethnic subcultures in evaluating competitive forces.


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