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Explain the elements of the marketing mix and discuss how these elements are practiced

Requirement: Select an organisation. Explain the elements of the marketing mix and discuss how these elements are practiced in your selected organisation. Recommend improvements that could be made by the organisation on its marketing mix. (4Ps are the main ideas of marketing mix. 4Ps is price, place, product, and promotion. Think of an organisation that you would like to analyse the 4Ps.Example of organisation:Cosway or KFC or Pizza Hut) Start (First page)-TABLE OF CONTENTS, Essay marks given base on- 1st,10% of Description on the selected organisation-A detailed and very clear description of the organisation’s name,industry,ownership,company history and size were presented. 2nd,20% of Clear desciption of the general marketing mix elements were provided,Relevant and sufficient examples were given. 3rd,30% of Correct identification of marketing mix elements in the organisation were given,Sufficient and relevant discussion was included. 4th,30% of Clear recommendations on improvements of the marketing mix elements were given,Clear and relevant justifications for each recommendation were provided. 5th,10% of Clear summary that highlights all the elements of the marketing mix in the organisation,Clear and concise description of recommendation for improvements. End(Last page)-REFERENCES


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