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Explain the effect of national culture on the consumer buying behavior

The Effect of National Culture on the Consumer Buying Behavior: Evaluation of Hofstedeā€™s Cultural Dimensions Framework in the Case of Middle East

I think this can be a feasible dissertation topic. Perhaps you can move on with your literature review now by identifying 10-15 empirical journal papers (i.e. studies that have collected data rather than purely theoretical) without restricting your review to any industry, country or market. Here are a few tips for your literature overview:

What are the similarities in those papers?

What are the differences?

What do they recommend to future researchers?

What kind ofRQsdid they formulate?

Based on what you learned from this literature, can you summaries what we know about this topic?

So, what is missing or under-researched in this area?

Do you think you can contribute to any of these gaps / under-researched areas with your research?


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