The final project for this course is the creation of a country-specific analysis for international business presentation. This project is a summary of several areas of interest within the country that could be used for evaluation of business practices and business opportunities by a multinational corporation entering a new market. You will select a specific country in the world (Brazil), other than the United States, and assess and analyze the country for several important aspects relevant to business opportunity assessment.
Select a country that you are interested in(Brazil). The areas that should be discussed are described in detail for each Milestone and for the Final Project.The project is supported by two milestones.
Specifically, the following critical elements must be addressed in the final project presentation:
1. Country Background – Building on information from your Milestone One submission and feedback, briefly highlight country features relevant to the world of international business and commerce, including the following:
1.1. Location, geography/climate, and population
1.2. Language and cultural activities
1.3. Quality of life (including life expectancy, literacy rate, and other indicators)
1.4. Your rationale for selecting this country
2. Country-Specific General Economic Conditions – Building on information from your Milestone One submission and feedback, briefly describe current economic conditions in this country relevant to the world of international business and commerce, including the following:
2.1. Main types of employment
2.2. Major imports and exports
3. Country-Specific Business Conditions – Building information from your Milestone Two submission and feedback, briefly describe the current business conditions and institutional factors of this country, including:
3.1. Discuss how the cultural aspects affect business conditions in the specific country
3.2. Discuss the level of institutional infrastructure:
3.2.1. Financial environment for business – Summarize relevant aspects, including banking system and relevant laws, for foreign corporations
3.2.2. Physical infrastructure important for business – Summarize relevant aspects, including transportation, power, and communication (e.g., internet, cellular) infrastructure
3.2.3. Considering institutional infrastructure, which may have the greatest influence on a company considering business in this country?
4. Country-Specific Recommendations for International Business
4.1. Describe the extent of economic integration, specifically mentioning the country’s membership(s) within regional trade agreements and the benefits they bring to the country.
4.2. Explain the best ways to do business in this country, making a recommendation for an MNC that is considering this country by evaluating these three options: exports/imports, green field investment, or not entering at all.
4.3. In summary, for a multinational corporation considering business in this country:
4.3.1. What are the country-specific special considerations for an MN?
4.3.2. Would you recommend that an MNC enter this market?
add pictures to the slides.
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