MY TEXT BOOK MUST BE MY FIRST REFERENCE : MY TEXT BOOK IS CALLED THE EVENT MANAGER’S BIBLE.

CLASS: SPECIAL EVENTS MANAGEMENT

THIS IS A BUSINESS PLAN… MY HEADING AND FORMAT MUST BE EXCELLENT. PLEASE

NEED THIS ASSIGNMENT NO LATER FRIDAY

TOPIC: SPECIAL EVENTS MANAGEMENT

LEARNING OUTCOME, EVENT OBJECTIVE, THE EVENT MANAGEMENT CONCEPT, PLANNING THE EVENT

SPECIAL EVENTS MANAGEMENT

MY assignment

Having just started your first day in class for Special Events Management, you have been hired as the Event Planner for the Grand Opening of a company of your choice.

Your first Mission is to create a name for the Event.

What unique ideas would you suggest for the Grand Opening and why?

Be creative in identifying names, titles, and roles in establishing your credibility with the event sponsor. You will want a package that is well-organized, user-friendly, self-explanatory, integrated across sections, and comprehensive.

The information provided for Week 1 will help you to complete your Week 4 Master Plan.

You should include the following elements:

I. Title & Detailed description of the nature of the event

II. Purpose, Vision, Mission, Goals & Objectives

Include underlying problems or opportunities and description as well as measurable outcomes.

III. General strategy

Demonstrates that you have considered more than one course of action for selecting a strategy, and that you used rational processes for selecting the one that will best meet the event mission, goals/objectives.

IV. Description of the target population

Describe the target population? What are their likely attitudes toward the event? What issues are likely to concern them? What will you do to ensure support from the most important stakeholders? Go beyond the core team to specify all of the people and associated expertise you will need to develop & execute your event.

MY TEXT BOOK IS CALLED , THE EVENT

Branding, Marketing & Advertising and Lead Generation

With regards to the company or service you have chosen in Week 1:

1. What are your branding plans?

2. How will it be done and what is your idea for brand recognition and retention.

3. Explain how you will incorporate Lead Generation.

Please note that this assignment must be 6-8 pages in an APA Format.