It continues with the work you have already completed on Starbucks.
Write a 2-3 page paper discussing the measurement scale for each question in the survey developed in the Unit III
assignment. Decide if you will use composite scale score or a summated scale score. Justify your decision. How will you
measure reliability, validity, and sensitivity?
Explain how you will deal with ethical dilemmas during the research process (confidentiality, anonymity, conflicts of
interest, informed consent, debriefing, experiments on human subjects, and so forth).
You must use correct APA formatting when writing your paper. All references used, including the textbook, must be cited.
Textbook: Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business research methods.
(9th ed.). Mason, OH: South-Western.