The plan chosen is Alpro

The BRANDING Plan (±800 words)

What are the processes and planning involved in the proposed brand change? A shortlist of consultancies that you have chosen to work with, clearly showing your selection criteria and final choices.

The branding brief

Timeline with design phases and brand rollout with chosen agency (what activities – whichmedia channels and where and when)

Your approach to budget, scope, management and measurement of your proposed brander invention

The Plan should include citations to any literature throughout (Harvard style) with a complete list of References and Bibliography at the end. Visual and competitor material that supports the changes to the brand should be included within the body of the report and/or the Appendix.